profile

Creator Science

How I come up with new content ideas

Published 20 days ago • 3 min read


Hey [FORMATTED_FIRST_NAME GOES HERE],

Some creators are just so prolific. I used to look at those creators publishing every day on [name your platform] and wonder, "How do they come up with all of this stuff??"

I've always been slow to form or share my opinions. Unless I'm asked, I generally keep to myself. Unfortunately, that's not very conducive to frequent publishing!

But then I noticed something – when I was asked a question, I had no problem coming up with a coherent response.

I realized that if I could simulate a question-and-answer environment, I could generate more content. And it worked – really well.

Now, I see questions from my target audience as gold. Whenever I'm asked a new question, I capture it in my Problems & FAQs Database:

Many questions can be answered quickly and simply, which is great because that helps with short-form content. Others are more in-depth and better suited for this newsletter. In fact, this newsletter was inspired by the question, "How can I come up with content ideas?"

Whenever I see a good question, I save it to my Problems & FAQs database. If I'm on a call, my notes template has a quick capture area where I can enter questions into that database.

Notice that this is called a Problems AND FAQs database – because while questions evoke specific answers, Problems are more flexible. When you capture core problems, you can explore several different solutions and approaches.

If you're not getting asked many questions, no problem. Just identify other creators in your niche and listen to them being interviewed on podcasts or in videos. Between other people asking them questions and the publicly visible questions you see in the comments/replies, you can really start to build quite a list.

Then, any time you feel stuck or uninspired, visit that database! You'll have plenty of prompts to choose from. Just imagine someone asking you that question and start answering.

Recommended: How to avoid indifference in your writing ↗

Presented by THE REMOTE SOLOPRENEUR CLUB
5-Figure Months (Without 40-Hour Weeks)

“I wasted 18 months following what the gurus said. Within months of The Club, I'm getting leads and closing deals.”

“Joining this program has been some of the highest ROI I've invested in...and it's only been a few weeks.”

“Ken and his systems will give you clarity and confidence in your next steps to grow.”

Why guess how to grow? The top consultants and creators turn to Ken Yarmosh to do 5-figure months without working 40+ hour weeks.

Ken has been consulting since 2005 and built his agency up to multi-7-figures.

👉And today he’s opening applications for his coaching program “The Club”.

With the biggest creators and consultants as his clients like Matt Barker, Lara Acosta, Nausheen Chen, and Jake Ward…here’s what you’ll learn through Ken’s 20+ systems you can immediately install into your business:

  • 📈What to do when you have a close rate less than 20% for your deals.
  • 👊Why you don’t need employees or VAs to scale well into six figures.
  • 💬The surprising way to use social without creating any content.

Join other top consultants and creators, apply to The Club today.


COMMUNITY ROUND UP 🏆
Catching my attention

Have your own win/announcement to share? Hit reply for consideration.


LAST WORD 👋
Would a 7-year recap be useful?

Last week was the 7-year anniversary of quitting my $80K/yr tech salary and starting this business. The first few years were rocky, but compounding is starting to kick in:

My tweet about this got a lot of attention and questions. So, I started to write an overview of the first seven years so that I could explain what I did, what went well, and what I would do differently.

...but it started to get pretty long.

So, before I commit to finishing this beast of an overview of the last seven years, I wanted to ask YOU if that's even something you're interested in reading.

If you want to see it (including a breakdown of why expenses have increased year-over-year), hit reply and let me know. If I get enough responses, I'll get to writing!

Cheers,
Jay

PS: Did you see our new podcast artwork? 👀

Creator Science

by Jay Clouse

Evidence-backed guidance for creators and solopreneurs. I study the world's best creators, run experiments, and share what I learn with 58,000+ readers every week.

Read more from Creator Science

Hey [FORMATTED_FIRST_NAME GOES HERE], Word of mouth is still among the most powerful forces for spreading ideas, brands, content, etc. If you want your work to spread, you need to think about word of mouth. Literally. The more you can truly imagine what conversations your target audience is having, the better you'll be able to set yourself up for being a part of that conversation. People talk about lots of things, but here are a few relevant examples: Things that make them happy Problems...

6 days ago • 6 min read

Hey [FORMATTED_FIRST_NAME GOES HERE], You've probably never heard of Bari Baumgardner. But in the 15 years leading up to the pandemic, Bari helped her clients earn $700 million from events. ...and in the 2 years that FOLLOWED the pandemic, she helped them earn $500 million in revenue. That's right – Bari helped her clients earn $500 million in just two years using virtual events. She's worked with some of the biggest names in the business like Tony Robbins, Russell Brunson, and Gabby...

about 1 year ago • 3 min read

Hey [FORMATTED_FIRST_NAME GOES HERE], This week, we're crossing an item off of my podcasting bucket list. Recently I spoke with podcasting legend Guy Raz. And that's not just me saying that – The New York Times called Guy "one of the most popular podcasters in history." The numbers back it up – Guy's podcasts are heard by 19 million listeners per month! You probably know Guy from his biggest podcast, How I Built This where he interviews the world’s best-known entrepreneurs to learn how they...

about 1 year ago • 2 min read
Share this post