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Creator Science

Guy Raz on what makes a great creator

Published about 1 year ago • 2 min read


Hey [FORMATTED_FIRST_NAME GOES HERE],

This week, we're crossing an item off of my podcasting bucket list.

Recently I spoke with podcasting legend Guy Raz. And that's not just me saying that – The New York Times called Guy "one of the most popular podcasters in history."

The numbers back it up – Guy's podcasts are heard by 19 million listeners per month!

You probably know Guy from his biggest podcast, How I Built This where he interviews the world’s best-known entrepreneurs to learn how they built their iconic brands.

What you may not know is that Guy recently launched a new podcast called The Great Creators where he interviews some of the most celebrated performers of our time. People like:

  • Tom Hanks
  • Kenan Thompson
  • Zooey Deschanel
  • Billy Eichner
  • Carrie Brownstein

So Guy has a unique look into the mind of top performers and I wanted to dig into the trends he sees between entrepreneurs and artists.

One thing I'll go ahead and spoil for you – Guy actually thinks the idea of "talent" is wildly overrated. He believes we're all talented or able to pick up enough talent. He believes what separates the biggest stars is a "relentless pursuit of their craft."

In this episode you’ll learn:

  • What Guy has learned from these Great Creators
  • The similarities between high-performing artists and entrepreneurs
  • The role luck plays in success
  • The tradeoffs that come with having high ambition

So listen in your favorite player (below) or watch it now on YouTube:

Presented by Craft + Commerce
ConvertKit’s Craft + Commerce conference is happening June 8-10 in Boise, ID – and tickets are going fast

This three-day event is designed to help you connect with fellow creators, learn from experts, and discover tools and strategies to grow your business.

Craft + Commerce includes inspiring keynotes, workshops, meetups, live ConvertKit support, and social events. This is the perfect opportunity to gain valuable insights, network with your peers, and have a blast doing it.

I'll be there (speaking!) and I hope to see you there too.

Right now, you can take $50 off your Craft + Commerce ticket. Want to bring a friend? You’ll save even more!

NEW PODCAST EPISODE
#143: Guy Raz
The host of How I Built This on what he’s learned from great creators

Guy Raz is an independent producer who has been described by the New York Times as "one of the most popular podcasters in history."

He's the creator of the wildly successful podcast How I Built This and he's also the former host and co-creator of TED Radio Hour.

All together, Guy's programs are heard by nearly 19 MILLION listeners EACH MONTH.

New to the show?
Start with a curated playlist.

LAST WORD 👋
Introducing: The Starter Membership

As you may know, our membership community (The Lab) is currently at capacity (200 members).

However, I've created a more accessible level of membership that is currently open, called the Starter Membership.

Starter members get all of my educational content bundled together:

  • Build A Beloved Membership ($399)
  • Podcast Like The Pros ($199)
  • Freelancing Course Bundle ($199)
  • All of my workshops ($400)

PLUS Starter members get access to my Monthly Retros and our Playbooks space.

My monthly retros share my Profit & Loss, the experiments I ran, and the changes I'm making because of it. The Playbooks space is a growing repository of over-my-shoulder-style tutorial videos.

All of that ($1197 value) is available to Starter members for $699.

Plus, Starter members get first dibs on new Standard and VIP memberships (simply pay the difference).

Cheers,
Jay

Creator Science

by Jay Clouse

Evidence-backed guidance for creators and solopreneurs. I study the world's best creators, run experiments, and share what I learn with 54,000+ readers every week.

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